Bitcoin (BTC) continues to remain in the spotlight, anchoring the price at $97,604. Major players such as MARA Holdings are actively building up their reserves, which emphasizes confidence in the asset's long-term potential. Despite the volatility of the crypto market, bitcoin is strengthening its role as a global asset and a tool for protection against economic risks. Expectations of the exchange rate growth are strengthened amid forecasts about the integration of cryptocurrencies into the strategies of governments and corporations. BTC retains its importance as an indicator of the stability of the digital asset market.